From 0 to 600 clients in 6 years with Reuben Bergola of New Wave Accountants

In this episode, Ben interviews Reuben Begala of New Wave Group on the Gold Coast. New Wave is a multi-service firm with accounting, financial planning and general insurance services. Operating now for 6 years, they specialise in small business and have 40 staff across the board. Reuben always had a fascination with how e-commerce businesses tick and knowing how to best innovate and increase efficiency. 

His purpose is to assist small companies to excel in the e-commerce industry by implementing processes and procedures to streamline their accounting and admin and help them understand the story of their business within their numbers. As a firm, they have over 600 clients and over 36 accounting staff – that’s all through 0 acquisition. 

Reuben won a 30 Under 30 Accounting Award, is a Gold Coast Young Entrepreneur finalist, Intuit Firm of the future winner in Australia, and is a Xero Platinum Partner. Tune in to hear Ben and Reuben chat about culture and team structures growing the business, and how Reuben implemented Advisory and Financial Planning Services, dealing with staff shortages and all the challenges we are all facing as an industry.