Creating a marketing machine is beneficial as it generates high-quality leads each week that fall within your target audience. It also aids in building relationships with prospects through education and value well before they become clients.
In terms of assets, having a marketing plan and a good marketing calendar is crucial so you can map out events, social posts and the overall finish of it. Creating a marketing machine is a game changer.
To bring your marketing into the current era, branding, websites and the way you come across digitally all play a massive role in success.
In the accounting industry, you have to be okay with speaking in front of a camera or in front of people, but these can all be used to generate content from the backend. It saves time if content is able to be captured upfront. On top of that, when you have a team behind you, posts, videos and blogs are all able to be delegated to them.
We now know that social media is one of the most powerful tools to not only increase your firm’s brand recognition and trustworthiness, but as a lead generation strategy to build your client base. Download this FREE marketing plan and implement the strategies to your firm today.