Hey there, let’s chat about something you might be overlooking on your website. It’s not the homepage, and it’s not the contact page. Nope, it’s the team page. Surprised? I was too when I found out. So, let’s get into why this often neglected page deserves a bit more love.
First off, make sure you even have a team page! You’d be shocked at how many accounting firms hide theirs away in the About Us section, or worsethey don’t have one at all. But here’s the kicker: this page is super important. It’s not just for show. It’s the second most visited page after the homepage on our site.
Why is that? Because people wanna know who they’re dealing with. Whether it’s a potential client or a future team member, they all wanna see the faces behind the name. It’s about relationships, right?
Here are a few things to consider for your team page:
- Make it easy to findput it in the main menu.
- Invest in good quality photos. Seriously, it doesn’t cost much to get a pro to take some headshots and a group photo.
- Avoid stock photos. They’re often misleading and don’t reflect your real team.
Let’s talk photos for a sec. A good headshot can make a world of difference. You don’t need anything fancy, just a clear and professional picture. And make sure to include a group photo, even if your team is small. It shows unity and gives a personal touch.
Now, on to those stock photos. Please, just don’t. They can be super misleading. You don’t want someone expecting to meet a team that looks like it stepped out of a stock photo shoot only to find something completely different. Authenticity matters.
To wrap it up, your team page is a key player on your site. It’s where relationships start and where potential clients and future employees get to know who they’re dealing with. Keep it front and center, make it authentic, and don’t skimp on the photos. Trust me, it’s worth the effort.
Cheers!
