Are you an accounting firm that’s giving away free accounting advice? I want to encourage you to stop, there is another way to do it.
We made a change in the business in 2014 where we started charging for our sales. Prior to that, I’d meet with a client for about an hour, sometimes longer and I would pour out all this value in the hopes I might impress the client enough that they might come across. However, at any moment, they could walk out the door, take that knowledge with them, and go to a cheaper or another accountant to get that implemented. The problem is, I spent so much time, effort, and value. I got paid nothing for that.
How we stopped giving away free advice
What changed the game for us was that we implemented the ‘Look Under The Hood’ or a second opinion on your tax. We started charging at $500+GST but for the last couple of years, we’ve increased it to $750+GST.
The goal is to find at least, if not thousands of dollars in tax savings for the client. It’s a paid engagement. There’s a paid report they receive and a meeting as well. This has changed the game with conversions and sales. So, I highly encourage accounting firms to stop giving away free advice, your time and energy is valuable.
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